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February 2019

Using Creativity & Agility to Gain an Unfair Advantage With Your Content

February 28 @ 12:00 pm - 1:15 pm
Radisson Hotel Lansing at the Capitol, 111 North Grand Avenue
Lansing, MI 48933 United States
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If you are using social media to advance your brand or yourself, there are two things you can use to give yourself an unfair advantage over your competition: your creativity and your agility. The social space gets more crowded every day. Channels like Facebook find more ways to disconnect you from your community continuously, and everybody has the same basic set of tools to work with. The best way to make your content stand out in this over-crowded world is…

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March 2019

Data and Storytelling

March 28 @ 12:00 pm - 1:15 pm
University Club of Michigan State University, 3435 Forest Road
Lansing, MI 48910 United States
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Data is a powerful component of storytelling; it brings credibility to a message and builds trust with your audience. But wading through mountains of information can be overwhelming, and knowing what data will resonate with reporters and other key audiences can be a challenge. Join CMPRSA and award-winning journalist Ron French for tips and tools on how to start using data to your advantage, and learn how data can strengthen stories and make campaigns stand out. ABOUT THE PRESENTER: Ron French is an award-winning journalist and…

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April 2019

2019 PACE Awards

April 18 @ 4:30 pm - 8:00 pm
Michigan State Federal Credit Union Building 2, 3899 Coolidge Rd
East Lansing, MI 48823 United States
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The PACE Awards are mid-Michigan’s highest honor of public relations activities and are awarded annually to practitioners who, in the judgment of their (out-of-state) peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. More than 300 organizations have been recognized for excellence in public relations over the past two decades. Non-profit organizations, corporations and public and private agencies in Clinton, Eaton, Genesee, Gratiot, Ingham, Jackson, Livingston and Shiawassee counties can submit entries. Buy Tickets!

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May 2019

Strategic Communications

May 16 @ 12:00 pm - 1:15 pm
Radisson Hotel Lansing at the Capitol, 111 North Grand Avenue
Lansing, MI 48933 United States
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Communications professionals can find themselves in a rut of executing marketing and social media tactics without serving the organization’s larger mission. Those day-to-day tasks — helping with a last-minute deadline, responding to customer concern, or promoting an upcoming event/campaign/partnership/effort — aren’t going to disappear, but how can we tackle them from a strategic perspective to ensure we are best serving our organizations? And how can leaders ensure they are supporting younger staff who yearn for ways to become more strategic?…

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June 2019

Perception Is Reality: Navigating Communications In A Post-Factual World

June 20 @ 12:00 pm - 1:15 pm
University Club of Michigan State University, 3435 Forest Road
Lansing, MI 48910 United States

We all learned the professional mantra in college: Good communications starts with the facts. If you never misled your stakeholders and stayed true to facts, your campaign or messaging would be successful. But we’re living in a new world. From politics to news stories to even science, audiences today often believe what they want to believe, even when facts contradict those beliefs. This “post-factual” dynamic impacts business, and will have a dramatic effect on how we practice communications. How can…

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July 2019

Print is NOT Dead!

July 25 @ 12:00 pm - 1:15 pm
Lansing Brewing Company, 518 E Shiawassee St.
Lansing, MI 48912 United States
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$35 – $48

Print is alive and thriving, if done well. Nowadays, publications have a tall order, competing in mailboxes with the likes of Time, Sports Illustrated and other popular magazines. The key to standing out from the rest is creating eye-popping visuals that tell a compelling story. Kathy Backus, founder of Backus Public Relations, Inc., will share tips and trade secrets acquired in 30-plus years of producing eye-catching print pieces for clients throughout mid-Michigan. Find out what it takes to create print…

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August 2019

Hacks vs. Flacks Kickball Game

August 14 @ 7:00 pm - 9:00 pm
J.W. Sexton High School, 102 Mc Pherson Avenue
Lansing, MI 48915 United States
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$10

Communications professionals might call reporters "hacks" when they're out of earshot, and reporters might be guilty of reaching out to somebody's "flack." But who really runs this town? Let's find out by running the bases during a game of kickball! The Society of Professional Journalists Mid-Michigan Pro Chapter and Central Michigan Public Relations Society of America are teaming up for this first-of-its-kind event in Lansing. We'll meet at Sexton High School's baseball stadium at 7 p.m. to kick off the…

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September 2019

Ask the Experts: Crafting a Campaign Close to Home

September 19 @ 12:00 pm - 1:15 pm
University Club of Michigan State University, 3435 Forest Road
Lansing, MI 48910 United States
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$35 – $48

When your audience is right in your own backyard, the pressure is on to deliver a high-quality campaign that gets results for your organization. Join your CMPRSA peers for lunch and a chance to learn from local organizations that have launched high-profile campaigns here in the #LoveLansing community. Learn how the campaign strategies were developed, how they engaged community partners, and the lessons they learned along the way. Bring your questions for this interactive session that’s meant to inspire and…

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October 2019

2019 CMPRSA Professional Development Workshop

October 22 @ 8:00 am - 1:30 pm
Brody Square, 241 Brody W
East Lansing, MI 48825 United States
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$50 – $125

PROGRAM DESCRIPTION: Join your peers for a half-day session of networking and education to help you grow as a professional. The annual Professional Development Workshop attracts professionals from every experience level and background as speakers share insights and lessons learned through on-the-job experience and in-depth research. The event will include a light breakfast and lunch, plus ample opportunities to meet with fellow PR professionals in the Greater Lansing area. Secure your spot today! Agenda and speaker bios coming soon. Registration…

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November 2019

CMPRSA & SPJ Panel: Building Your Personal Brand

November 20 @ 12:00 pm - 1:15 pm
Lansing Community College West, 5708 Cornerstone Dr.
Lansing, MI 48917 United States
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$20 – $48

Who are you? Who knows it? Building your personal brand can help you stand out, connect with new people and establish yourself as an authority in your field. Join the Central Michigan Public Relations Society of America and the Society of Professional Journalists Mid-Michigan Pro Chapter to learn why your brand matters and how to begin building it from a panel of well-regarded pros. This panel will be your opportunity to ask your questions and get tips and lessons learned…

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