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May 2019

Strategic Communications

May 16 @ 12:00 pm - 1:15 pm
Radisson Hotel Lansing at the Capitol, 111 North Grand Avenue
Lansing, MI 48933 United States
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Communications professionals can find themselves in a rut of executing marketing and social media tactics without serving the organization’s larger mission. Those day-to-day tasks — helping with a last-minute deadline, responding to customer concern, or promoting an upcoming event/campaign/partnership/effort — aren’t going to disappear, but how can we tackle them from a strategic perspective to ensure we are best serving our organizations? And how can leaders ensure they are supporting younger staff who yearn for ways to become more strategic?…

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