We all learned the professional mantra in college: Good communications starts with the facts. If you never misled your stakeholders and stayed true to facts, your campaign or messaging would be successful.
But we’re living in a new world. From politics to news stories to even science, audiences today often believe what they want to believe, even when facts contradict those beliefs.
This “post-factual” dynamic impacts business, and will have a dramatic effect on how we practice communications. How can we effectively manage the reputations of our clients and companies in an environment where having the facts on our side may not even matter?
Christopher Barger, senior director of communications at SME and former global vice president of social and digital at General Motors, will discuss effective communications practices in the post factual world. In this session, you’ll learn why audiences sometimes believe ‘fake news,’ the new skill that is vital to effective communications today, and the secret to successfully defending your clients or company in the post-factual world.
ABOUT THE PRESENTER:
Christopher Barger is the senior director of communications at SME, where he leads the organization’s communications and branding strategy, development of the corporate communications, media and public relations strategies for the organization and its individual business units, and leads the team that executes these programs.
He is a globally recognized business and communications strategist with more than 20 years’ experience working for or servicing some of the world’s biggest companies. He built and led digital programs at IBM and General Motors, and advised many others including Disney Parks, PlayStation, the World Health Organization, the Almond Board of California, McDonald’s, and Walmart (among others) on their communications and digital activities.
Christopher is a recognized leader in content marketing, protecting brand reputation and mitigating crisis, communications strategy, influencer relations, executive positioning, and customer service. His work at General Motors earned an Excellence in New Communications award for the company from the Society of New Communications Research (SNCR) in 2007, and his work to repair GM’s post-bankruptcy reputation in the social web won him PR News’ “Social Media Leader of the Year” award in 2010.
He is the author of the Amazon marketing best-seller “The Social Media Strategist” (McGraw-Hill, 2012).
Outside of business, Christopher is a passionate baseball fan and collector of baseball memorabilia, he dabbles in writing creative fiction, and is a fierce competitive trivia player. He and his family reside in suburban Detroit.
Thank you to our event venue sponsor, Martin Waymire. Martin Waymire is one of Michigan’s top public relations firms, specializing in strategic communications, digital marketing and issue advocacy. Learn more at www.MartinWaymire.com.
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