The 2008 PACE Award winners were announced before a packed house at the Kellogg Hotel and Conference Center in East Lansing on April 24.
Mid-Michigan’s most outstanding public relations practitioners, representing 15 different organizations and submitting entries into 25 categories, who implemented the most successful communication campaigns and tactics during the last year were honored at the event. Furthermore, the PACE Maker of the Year and Student Practitioner of the Year awards and the George W. Brown Memorial Scholarship recipient were announced. A full list of the 2008 honorees is below.
Tactics
Newsletter – Pinnacle Award – MSU Project GREEEN – Issue.Action.Impact Newsletter
Magazines – Pinnacle Award – Starr Commonwealth – Starr News
Brochures – Pinnacle Award – Capital Area Michigan WORKS! – “You are here…”
Annual Reports – Pinnacle Award – Starr Commonwealth – President’s Report
Special Purpose Publications – Pinnacle Award – Pace & Partners – New Year’s Card
Media/Press Kits – Pinnacle Award – Franco Public Relations Group – “Oral Cancer Kills Someone in the U.S. Every Hour of Every Day”
Direct Mail/Direct Response – Pinnacle Award – Pace & Partners – Great Lakes Hybrids Seed Mailer
Video Program – Pinnacle Award – Starr Commonwealth – “Dream”
TV PSA – Pinnacle Award – Pace & Partners – MESP 529 Challenge TV Series
Radio PSA – Pinnacle Award – Pace & Partners – OHSP “Mixed Up” Radio
Feature Story – Pinnacle Award – Starr Commonwealth – “Help Your Middle Schooler Get Up to Speed”
Editorial/Op-Ed – Pinnacle Award – John Bailey & Associates Inc. Public Relations – “All I Want for Christmas is Smokefree Air”
Advertorial – Pinnacle Award – Donovan & Smith Marketing and Media Incorporated – “This Is MSHDA”
Research – Pinnacle Award – Starr Commonwealth – “Montcalm Research”
Creative Tactic – Pinnacle Award – Olivet College – Capital Campaign Kit
Electronic Media – Pinnacle Award – Hayes Green Beach Memorial Hospital – HGBHealth.com
Campaigns
Community Relations – Award of Achievement – Jackson National Life – Jackson National Community Fund & Jackson in Action
Community Relations – Award of Excellence – WKAR – “The War: Michigan Voices”
Community Relations – Pinnacle Award – Martin Waymire Advocacy Communications – “Health Access America – Saginaw County”
Institutional Programs – Pinnacle Award – Pace & Partners – Impact Report to the Community
Special Events – Award of Achievement – Pace & Partners – UDIM – Junior Broadcaster Event
Special Events – Award of Excellence – The Rossman Group – 2007 BWL Chili Cook-off
Special Events – Pinnacle Award – Starr Commonwealth – Founder’s Day
Public Service – Award of Achievement – Lezotte Miller Inc. – Campaign to Raise Hunger Awareness
Public Service – Award of Excellence – Donovan & Smith Marketing and Media Incorporated – “Hold on to Your Home”
Public Service – Pinnacle Award – Pace & Partners – Buckle Up or Pay Up! 2007 Mobilization Campaign
Public Affairs – Award of Achievement – The Rossman Group – LCC New Leadership Slate
Public Affairs – Award of Excellence – Martin Waymire Advocacy Communications – “No Ticket Tax”
Public Affairs – Pinnacle Award – Martin Waymire Advocacy Communications – Michigan Fiscal Responsibility Project
Marketing Consumer Products and Services – Award of Excellence – Pace & Partners – MESP 529 College Savings Challenge
Marketing Consumer Products and Services – Pinnacle Award – Two Men and A Truck International – “Truckie’s Treasure Chest”
Marketing Business to Business – Pinnacle Award – Pace & Partners – Great Lakes Hybrids “Better Bottom Line” Campaign
Internal Communications – Award of Excellence – Jackson National Life – Jackson’s Insights Newsletter
Internal Communications – Pinnacle Award – Pace & Partners – “The Hunt is On” National Sales Meeting
Integrated Communications – Pinnacle Award – The Rossman Group – BWL Holiday Ad
Outstanding Student Practitioner of the Year
Nick Lucido
George W. Brown Memorial Scholarship Recipient
Jenni Lewis
PACE Maker of the Year
Michelle Lantz, APR
Best of Show
Martin Waymire Advocacy Communications – “Health Access America – Saginaw County”