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Central Mich. PRSA @CMPRSA

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    10/20/2014 - 11/19/2014

    Kellogg Center - East Lansing, MI (map)
    Your customers are easier to understand when you know what drives them. Anthropology is the quest to understand human beings and why we do what we do - through this social scientific lens, knowing how to reach and influence people through marketing is much easier. As humans, what drives us is often grounded in very good reasoning, although not always expressed in rational behavior. We didn't always have money, the internet or even commerce, but certain things about humans like our love for story...