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    10/31/2014 - 11/29/2014

    Lansing Community College West Campus (MTEC), 5708 Cornerstone Drive, Lansing, MI (map)
    To register for this event, please go to http://goo.gl/xRaf6M. Gone are the days of "spraying and praying" PR, replaced by series of ongoing dialog with your stakeholders. Mass media has collapsed into a news environment fed by cell phone videos. Silos are collapsing and we have an unlimited supply of data. Katie Delahaye Paine will talk about what these trends mean for PR and Communications professionals, and why having good metrics is more important than ever. As the option...