Director of Communications, Public Relations, and Marketing
Organization: Michigan Association of School Boards
Job Description: The director will lead a team and coordinate the organization's overall communications strategy. Reporting to the executive director, the director of communications, public relations and marketing will work collaboratively with senior leadership to develop and implement communication strategies to broaden the impact of MASB’s mission, programs, plans, services and messaging. The position is responsible for the planning, organization and management of strategic communications—print, electronic and web-based.
• Writing and ensuring brand standards and quality control of communications; media relations; public relations and advocacy projects to strengthen public confidence in public education and to enhance public understanding of local governance of schools;
• Create, implement and measure the success of a comprehensive communications and public relations program that will enhance the image of MASB.
• Understand the marketing of an organization and its products based on collected data and research
• Collaborate with the executive director and senior leadership to develop communications strategies that will broaden reach and deepen impact.
• Serve internal departments in developing marketing publications and concepts.
• Teach courses to board members in community relations, media relations, and consensus building.
• Conduct focus groups, key communicator workshops and survey/data creation, analysis and recommendations for districts.
• Build relationships with sponsors and market entrepreneurial programs and services to members.
Other essential work:
• Consulting with school districts on community relations issues and concerns;
• Develop and refine association’s core messages to ensure organizational consistency and adherence to brand standards.
• Serve as executive editor for all publications, newsletters, special reports, annual report and other publications and projects, including the association’s website.
• Experience developing and managing budgets and supervising and appraising personnel.
Required Education and/or Experience: Bachelors degree in public relations, communications, marketing, journalism or similar required; master’s degree strongly preferred. Minimum of ten years of experience, three years of supervisory experience with demonstrated successes preferably in the not-for-profit or association sector. Significant communications experience that includes a blend of public relations, communications, public speaking, presentation skills, marketing, advocacy and media relations. A background and understanding of public education strongly preferred.
Required Abilities: Excellent writing and public speaking skills; classroom training/facilitator skills; ability to develop and understand budgets at departmental and project levels, as well as the ability to understand complex legislative and policy issues; ability to develop and interpret statistical information; excellent judgment; prioritizing and project planning skills; experience in marketing communications; school PR; curriculum design and K-12 education, supervisory skills.
MASB Culture: MASB has five characteristics by which the association defines its culture. These characteristics represent what we want to be as an association, and what we seek to deliver to our members. Value and Quality - Deliver outstanding, quality service driven by the needs of members that’s of high value to all Michigan boards of education. Influential Leadership - Demonstrate influential leadership through unrelenting advocacy for our cause, perceived clout among education, legislative, government and community leaders, and achieved results of our public policy initiatives. Trust-Based Relationships - The quality of our relationships with our colleagues at MASB, with our members and with others who have a stake in the future of Michigan's education system will be based on trust and supported by ongoing, open communication. Visionary Thinking - Awareness of the larger, evolving context in which we work will be at the forefront of continual assessment and planning, ensuring that MASB strategies and actions are progressive and anticipate the long-term implications of our work. Agile Operations - Systems, processes and procedures will be designed for adaptability and flexibility, enabling timely, effective action that meets the evolving needs of our constituents and facilitates accomplishment of our vision and goals.
Working Conditions: Modern, comfortable, professional office environment with up-to-date software and hardware. Works primarily in an office setting, but in-state travel to school districts required; some weekend work teaching classes and attending conferences. Some national conference travel required. Physical demands are minimal. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The information in this job description is for compliance with the American with Disabilities Act (ADA) and isn’t an exhaustive list of the duties performed for this position. This job description doesn’t list all the duties of the job. The employee may be asked to perform other duties.
Application Procedure: Please submit a resume, cover letter and salary requirements to firstname.lastname@example.org.
Contact: Don Wotruba
Date Posted: 11/28/2013
Date Expired: 12/13/2013