Thanks for attending the CMPRSA Social Media Seminar! We will keep the session information active below for your reference. Stay tuned for 2009 programming all about how to engage in social media.
Seminar Presentations
Shannon Paul
Leah Jones
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Have your public relations tactics kept up with 21st century technology? The August 2008 comScore Media Metrix reports:
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77 million unique blog visitors in the U.S.
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41 million Facebook users
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75 million people on MySpace
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Total internet audience = 189 million people
Technorati statistics show more than 100 million blogs exist and post 1.5 million entries per day (17 per second).
DETAILS
Cost: $100 Central Michigan PRSA members, $175 Non-members
SESSION 1
Pitching Your Story Using Social Media
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Detroit-area blogger and public relations professional Shannon Paul is known for her August 2008 blog post "Don't Be That Guy" directed toward her fellow public relations practititioners. Let Paul help you safely wade into the social media waters with advice about: |
· Finding and monitoring relevant conversations
· Making a social media toolkit
· Choosing key words
· Identifying new media targets
· Blogger etiquette, outreach
· Social media news releases
· Adapting your online newsroom for Web 2.0 users
SESSION 2
Conversation and Measurement in the Blogosphere
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The interactivity of the social media creates immense opportunities, and also requires changing expectations, measurement systems and tracking mechanisms. Leah Jones of Daniel J. Edelman in Chicago, uses her client experience to teach: |
· When is a blog practical?
· Should you be Twittering?
· When is You Tube worthwhile?
· Liability for postings on your sites
· Tracking, measuring, valuing E-media
SESSION 3
Crisis Planning: Bringing it all together
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Contaminated spinach. Lead paint in toys. Poisoned pet food. In the 1440 news cycle; one measured in minutes, not hours; managing crisis communications in the digital marketplace is even more critical. Learn from the agency that handled several recent crises by integrating on- and off-line strategies. In this session, Dallas Lawrence, Vice President of Digital Media for Levick Strategic Communications of Washington, DC, relates why every company, country, brand or association must have a digital media crisis plan ready. This session will discuss: |
· The importance of preparing a "dark site"
· Harnessing Facebook to protect your brand, rally your supporters
· If, when and how to engage the blogosphere in a crisis
· Know your crisis before The New York Times – utilizing social media as an early warning system
LUNCHEON: Case Studies
Practical, Successful Uses of Social Media
Leah Jones of Edelman relays practical tips and success stories that can work in mid-Michigan, in her unique, humorous style.
Prospective members are encouraged to join Central Michigan PRSA to receive the members-only rate, as well as a multitude of membership benefits. Contact Natalie Ebig Scott, membership chair, at scottna@msu.edu or 517-432-1555 ext. 171.