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1. Newsletters
Publications designed, written and published periodically to provide brief and timely information to target audiences while supporting an organization's overall objectives. Submit three consecutive issues along with one-page summary.
2. Magazines
Publications designed to provide in-depth information about an organization or topic on a regular basis. The number of pages and length of articles typically differentiate magazines from newsletters. Submit three consecutive issues along with one-page summary.
3. Annual Reports
Publications that report on an organization's annual performance: Submit one copy of the publication along with one-page summary.
4. Brochures
Pamphlets, booklets or other small publications designed to inform a target audience about an organization, product, service or issue. Submit one copy of the publication along with one-page summary.
5. Special Purpose Publications
Single-issue publications designed for a special purpose. Books and other publications not eligible for consideration in other categories should be entered here. Submit one copy of the publication along with a one-page summary.
6. Media/Press Kits
News releases, photographs and other background information compiled together on an organization, product or issue. Submit one copy of the press kit along with one-page summary.
7. Direct Mail/Direct Response
Communications that are designed to solicit a specific, immediate response by the target audience. This can be a single communication or a series. Quantifiable, specific actions by the target audience recipients resulting solely from the sponsor's communication should be detailed in the summary. Submit one copy of the publication along with one-page summary.
8. Video News Releases
Pre-produced videos distributed to television stations to inform target audiences about an event, product, service or organization. Entries may consist of edited or unedited video and sound bites on a single VHS cassette, DVD or VCD. The one-page summary should include usage statistics or other means of quantified measurement. You may only enter the program in one category.
9. Audio Programs
Pre-produced audios distributed to radio stations to inform target audiences about an event, product, service or organization. Submit audiocassette or CD and script along with one-page summary. Summary should include usage statistics or other means of quantified measurement.
10. Video Programs
Video programs targeted toward internal or external audiences. Entries must have been paid for solely by the organization, rather than supporting corporate sponsors. The entry should include a copy of the program on a single VHS cassette, DVD or VCD. The one-page summary should include documentation of results.
11. Television PSAs
Video productions of one minute or less distributed to television stations as non-paid Public Service Announcements. Single productions or a series addressing the same issue may be submitted on a single VHS cassette, DVD or VCD, along with the script. The one-page summary should include documentation of results.
12. Radio PSAs
Audio productions of one minute or less distributed to radio stations as non-paid Public Service Announcements. Single productions or a series addressing the same issue may be submitted on a single audiocassette or CD along with the script. The one-page summary should include documentation of results.
The following entries in categories must be written in their entirety or substantively by the entrant and not merely "pitched."
13. Speeches
Submit text of the speech along with one-page summary. Summary should include information on audience, purpose of speech and any documented results.
14. Feature Stories
Submit text of the feature article as well as documentation of publication. The one-page summary should include target audience, objectives and any documented results.
15. Editorials/OP-ED Columns
Opinion articles written as an editorial, a guest column, or a letter to the editor. Submit text of the article and documentation of publication. The one-page summary should outline objectives, audience, results and budget.
16. Advertorial
Paid advertising written as editorial matter to gain support for a product, issue, program or organization. Submit text of the editorial matter and documentation of publication. The one-page summary should include target audience, objectives and budget.
17. Research
Research that provides a meaningful contribution to an organization's public relations program. Sample of the research methodology and results should be included in the entry, along with a one-page summary.
18. Creative Tactics
Unconventional creative tactic or approach used as part of a public relations program. Documentation of how the tactic contributed to the results of the campaign should be included in the one-page summary. (If objects are large or bulky, a photograph or video representation should be sent.)
19. Evaluation
Form of measurement that is used to help document the value of a public relations program or tactic. Submit a one-page summary detailing how and why this evaluation method is unique and valuable.
20. Electronic Media
This category includes interactive CD-ROMs and DVDs, web sites, and other applications of new technology. Submit a copy of the electronic media along with a one-page summary.